The Challenge: A limited, “unfriendly” platform
Baptist World Aid relies heavily on its contact center for customer support and donation processing. Prior to adopting 8x8, the organization was running communications on Cisco Jabber, which was becoming increasingly challenging.
The Cisco platform's limited functionality and lack of user-friendliness hindered operations, and the absence of outbound call reporting compelled the customer service team to rely on manual workarounds for generating accurate reports. This laborious process sapped productivity and impeded their ability to make data-driven decisions. Moreover, the disjointed platform, with separate logins and websites for various settings, added administrative complexities and made troubleshooting a daunting task.
In addition, Cisco Jabber’s limited integration with other crucial tools, such as Microsoft Teams and Dynamics CRM led to confusion and uncertainty regarding task division between Teams and the contact center. It became evident that a new solution was imperative.
"When I saw the 8x8 demo, my jaw dropped," recalls Eun Bie Lee, Support Engagement Manager at Baptist World Aid. "It opened our eyes to the vast array of features and possibilities available. We realized how much we were missing out on with the old system."