The Challenge
Paidy, based in Tokyo, Japan, is the latest financial tech firm which allows ecommerce shoppers to buy now and pay later without a credit card. They issue a cardless credit account at the time of purchase in real-time, without any signup required. Transactions are completed within seconds and are 100% guaranteed to the merchant.
Prior to Paidy’s launch, the team needed to ensure that One-Time-Password requests reach their customers within seconds. Deliverability rate is essential for the initial user verification. Furthermore, the provider had to have the ability to handle huge increase in SMS volume during Paidy’s monthly billing cycle.
While Paidy was evaluating their options to select a messaging vendor, speed and reliability were the two most important factors for the team and their business.
The Solution
To provide real-time communications, Paidy leveraged on 8x8’s (then Wavecell) SMS API and messaging services to add a layer of verification and to engage their customers. Message deliverability was vital to Paidy’s decision to take on 8x8’s service offerings.
