SMS wins email for effective customer communication
aCommerce’s solutions include performance marketing, channel management, webstore development, warehousing and fulfillment, last-mile delivery, customer service solutions, and an all-in-one e-commerce management software as a service, EcommerceIQ. Part of its communications to over 150 brands and 120 million end customers involves sending package tracking links, announcing sales orders status, or sending marketing promotions. Before 8x8, this was done with email. However, when it comes to e-commerce in SEA, mobile is king — aCommerce soon realized that email was not the most effective communication channel.
In fact, this goes beyond online shopping. Southeast Asian consumers are primarily mobile-first, and mobile usage far outpaces desktop usage. And what communication channel is guaranteed to reach (almost) every mobile phone? That’s right - SMS. Being platform agnostic, SMS is highly reliable with a 98% open rate and is thus considered one of the most popular and effective communication channels today. This prompted aCommerce to use SMS in addition to email.
With so many SMS service providers in the market, the next step for aCommerce was to decide on a solution that could boost their customer engagement without requiring too much effort from the team.